Wear the Mission. Share the Love.
Every purchase from the Heard Shop honors the memory of Cora, Dawson, and Callan and fuels our mission to transform parental mental health care.
Our Heard Collection carries symbols of strength, hope, and community—reminders that no parent should ever walk this path alone.
Our Symbols
The Elephant
Elephants are strong, wise, and protective—and they move together. Our elephant logo represents both Heard and the herd: a community walking side by side, carrying parents through their most vulnerable moments.
Cora’s Heart
One of our most cherished designs originates from a rainbow-colored creation by Cora. We transformed her drawing into a lasting emblem of compassion and hope, reminding us that every day is a beautiful day in the neighborhood.
Together
Cora’s Heart both stands beautifully on its own and is artfully woven into the elephant’s ear—symbolizing that love, memory, and community are always at the heart of Heard.
